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OpenIDEO | Eventbrite Integration

@OpenIDEO, IDEO
TIMELINE:   1 month
COMPLETED:  2018
MY ROLE:   As the product manager on this project, I led a team of 1 UX designer and 1 software engineer. I conducted the user research, design sprint, user testing sessions.
The Problem

In 2017 at OpenIDEO, we launched the beta version of Events, an event management application to help our distributed team of OpenIDEO Chapter organizers host events in their local communities. Shortly after launching Events, I conducted a series of user interviews with Chapter organizers to collect feedback for improvement. The research identified several user pain points that were preventing event engagement from scaling on OpenIDEO:

  1. Lack of Discoverability: Events published on OpenIDEO were hard to find by non-OpenIDEO users.
  2. Duplicate Workflows: OpenIDEO organizers were manually creating the same event on different sites (specifically Eventbrite) to attract attendees.
  3. Unsynchronized Lists: Event registrations from Eventbrite and OpenIDEO were collected in separate lists, making it difficult for organizers to track and follow-up with all attendees.
The Goal  

The goal of the project was to improve engagement on OpenIDEO Events for two groups of users: organizers and attendees.

  1. Simplify Workflows: Make it easier for organizers to create, manage, and update OpenIDEO events across platforms.
  2. Improve Registrations: Improve the number of attendee registrations captured for OpenIDEO events.
The Solution

In response to the user pain points, I identified the opportunity to build an integration between OpenIDEO Events and popular services frequently used by organizers and attendees. Eventbrite was identified as the first test case for the integration based on and its reach and the robustness of its API. The final integration succeeded in synchronizing event management between OpenIDEO and Eventbrite, merged cross-platform registrations into a single list for easier tracking, and also improved the overall attendee registration rate by 22% within the first 6-months after launch.

Project Snapshots:
User surveys and interviews revealed pain points from organizers.
Before the integration, events were published to OpenIDEO and Eventbrite separately; organizers were doing twice the work and had to keep track of multiple attendee lists.
The integration enabled cross-platform publishing between OpenIDEO and Eventbrite; giving organizers the ability to manage copies of events in a single place.
The Publish to Eventbrite feature lives on the OpenIDEO event form as a new section. Organizers can set a ticket fee, event type, and profile description before cross-publishing the event to Eventbrite.
One click connection to Eventbrite
With one click, organizers can synchronize their OpenIDEO and Eventbrite accounts. After setup, organizers can select which event to cross-publish to Eventbrite by turning on the 'Publish to Eventbrite' checkbox.
The clients presented an interesting problem to convert a warehouse space. The solution was a system of suspended display cases that would allow for.
The clients presented an interesting problem to convert a warehouse space. The solution was a system of suspended display cases that would allow for.
The clients presented an interesting problem to convert a warehouse space. The solution was a system of suspended display cases that would allow for.
Cross-publishing to Eventrite
Organizers can specify a ticketing fee and event affiliation before cross-publishing to Eventbrite. Attendee registrations and event updates are synchronized between Eventbrite and OpenIDEO in the organizers' management panel.
The clients presented an interesting problem to convert a warehouse space. The solution was a system of suspended display cases that would allow for.
The clients presented an interesting problem to convert a warehouse space. The solution was a system of suspended display cases that would allow for.
The clients presented an interesting problem to convert a warehouse space. The solution was a system of suspended display cases that would allow for.
The clients presented an interesting problem to convert a warehouse space. The solution was a system of suspended display cases that would allow for.
The clients presented an interesting problem to convert a warehouse space. The solution was a system of suspended display cases that would allow for.
The clients presented an interesting problem to convert a warehouse space. The solution was a system of suspended display cases that would allow for.
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